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Types of Logo

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Monogram

Such logos are typography-based logos that is made up of few letters  generally a company’s initials such as LG HBO HP HCL to name a few. The  Monogram logo is all about simplicity and makes your company name  easy to remember. This logo particularly works great with companies that  have a long name.

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Wordmarks

 Wordmark logo is a font-based logo that focuses on the name of the  company not only initials as in the case of lettermark. In such logos  picking the right  font is extremely essential as they make the essence of the entire logo  design. So, you need to pick a font that reflects your business’s  personality.For Example- 

If you have a fashion brand then going for a trendy, elegant font  that gives a high-end feel makes the great option whereas legal firms  and business agencies prefer conventional heavier text fonts that convey  authenticity, security, and credibility. Google and Coca-Cola are so  far the best examples of wordmark logo.

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Mascots

 Pictorial mark is popularly known as a logo symbol, is a graphic based  design, an icon or an image that represents the business in the best  possible way. The image-based logos are catchy, instantly recognizable,  and makes a strong brand identity. However, the challenge with  pictorial mark logo is that you need to pick an image very wisely  because it defines your company’s entire existence and will become  synonymous with your company name.The well-known brand Apple and Twitter are the finest examples of pictorial mark logos. Though  these brands are quite well-established, their logo symbol alone has  become so popular and extremely recognizable. Although pictorial logos  make a great option, it can be tricky for new companies or businesses  that are having a hard time in creating a brand identity of their  company.

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Pictorial

 Pictorial mark is popularly known as a logo symbol, is a graphic based  design, an icon or an image that represents the business in the best  possible way. The image-based logos are catchy, instantly recognizable,  and makes a strong brand identity. However, the challenge with  pictorial mark logo is that you need to pick an image very wisely  because it defines your company’s entire existence and will become  synonymous with your company name.The well-known brand Apple and Twitter are the finest examples of pictorial mark logos. Though  these brands are quite well-established, their logo symbol alone has  become so popular and extremely recognizable. Although pictorial logos  make a great option, it can be tricky for new companies or businesses  that are having a hard time in creating a brand identity of their  company.

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Abstract

 An Abstract logo mark is similar to a pictorial logo but the difference lies in the  selection  criteria of an image. In the abstract logo design, instead of having a  recognizable image like a bird for twitter or an apple, it’s an abstract  image or form that represents your brand. The good thing about abstract  logo marks is that they don’t restrict you to stick to a recognizable  image rather gives you the liberty to create something totally unique  that represents your business.Adidas, Nike, and, Pepsi are some famous  examples of abstract logo marks. Through an abstract image combined with  color and form, you can create a distinctive logo design for your  business. 

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Combination Marks

Name says it all! A combination mark is a logo that comprises of both an  image or graphic design along with the text. There is no hard and fast  rule, the picture and text can be put together in many ways such as  picture and text can be arranged on top of each other, or can be  integrated together to create an image.Burger King and Lactose are two  well-known examples of combination mark logos. 

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Emblem

The last logo we have on our list is emblem logo. Such logos consists of a font inside an icon or symbol  such as seals, badges, and crests. These logos have an attractive  appearance and are often the most preferred choice of organizations,  schools, govt. Agencies, and even auto industries.Starbucks’ famous  mermaid emblem and Harley-Davidson’s iconic crest logo are some famous  logos that fall into this category. However, one downside of emblem  logos is they are less versatile as compared to other logo types and  that’s why it is difficult to replicate them across different branding  medium. 

Types of Logo

In Graphic Designing Each Types of Logo gives your brand a totally different feel. Types of Logo is a combination of typography and images.

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7 Types of Logo

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