Types of Logo
Monogram
Such logos are typography-based logos that is made up of few letters generally a company’s initials such as LG HBO HP HCL to name a few. The Monogram logo is all about simplicity and makes your company name easy to remember. This logo particularly works great with companies that have a long name.
Wordmarks
Wordmark logo is a font-based logo that focuses on the name of the company not only initials as in the case of lettermark. In such logos picking the right font is extremely essential as they make the essence of the entire logo design. So, you need to pick a font that reflects your business’s personality.For Example-
If you have a fashion brand then going for a trendy, elegant font that gives a high-end feel makes the great option whereas legal firms and business agencies prefer conventional heavier text fonts that convey authenticity, security, and credibility. Google and Coca-Cola are so far the best examples of wordmark logo.
Mascots
Pictorial mark is popularly known as a logo symbol, is a graphic based design, an icon or an image that represents the business in the best possible way. The image-based logos are catchy, instantly recognizable, and makes a strong brand identity. However, the challenge with pictorial mark logo is that you need to pick an image very wisely because it defines your company’s entire existence and will become synonymous with your company name.The well-known brand Apple and Twitter are the finest examples of pictorial mark logos. Though these brands are quite well-established, their logo symbol alone has become so popular and extremely recognizable. Although pictorial logos make a great option, it can be tricky for new companies or businesses that are having a hard time in creating a brand identity of their company.
Pictorial
Pictorial mark is popularly known as a logo symbol, is a graphic based design, an icon or an image that represents the business in the best possible way. The image-based logos are catchy, instantly recognizable, and makes a strong brand identity. However, the challenge with pictorial mark logo is that you need to pick an image very wisely because it defines your company’s entire existence and will become synonymous with your company name.The well-known brand Apple and Twitter are the finest examples of pictorial mark logos. Though these brands are quite well-established, their logo symbol alone has become so popular and extremely recognizable. Although pictorial logos make a great option, it can be tricky for new companies or businesses that are having a hard time in creating a brand identity of their company.
Abstract
An Abstract logo mark is similar to a pictorial logo but the difference lies in the selection criteria of an image. In the abstract logo design, instead of having a recognizable image like a bird for twitter or an apple, it’s an abstract image or form that represents your brand. The good thing about abstract logo marks is that they don’t restrict you to stick to a recognizable image rather gives you the liberty to create something totally unique that represents your business.Adidas, Nike, and, Pepsi are some famous examples of abstract logo marks. Through an abstract image combined with color and form, you can create a distinctive logo design for your business.
Combination Marks
Name says it all! A combination mark is a logo that comprises of both an image or graphic design along with the text. There is no hard and fast rule, the picture and text can be put together in many ways such as picture and text can be arranged on top of each other, or can be integrated together to create an image.Burger King and Lactose are two well-known examples of combination mark logos.
Emblem
The last logo we have on our list is emblem logo. Such logos consists of a font inside an icon or symbol such as seals, badges, and crests. These logos have an attractive appearance and are often the most preferred choice of organizations, schools, govt. Agencies, and even auto industries.Starbucks’ famous mermaid emblem and Harley-Davidson’s iconic crest logo are some famous logos that fall into this category. However, one downside of emblem logos is they are less versatile as compared to other logo types and that’s why it is difficult to replicate them across different branding medium.